Media Training for SME’s

Date Location Price / Members Price Places Trainer Book Online or Enquire

Course Overview

This training programme, gives the learner an introduction on how to deliver a successful media campaign for their business.

 

Course content

Attendees will gain information on the below topics:

– What are the different forms of Media and learn how to communicate through each form.

– Outline your goal. What is your campaign or project? What do you want to achieve?

– Set clear objectives for your campaign.

– Research the current market, who are your competitors.

– Who are your target audience?

– Crafting and creating an effective message, use of slogans, strap lines

– Reviewing and executing your project

– Identifying resources

– Budgeting and funding

– Using different formats, tactics and channels

– Evaluate outcomes and measure impact of your media campaign or project

 

 

Who should attend?

This programme is designed for new or existing small businesses, who wish to deliver or boost a promotional campaign.  It may also be of interest to anyone with a keen interest in media promotion.

 

 

At the End of this Programme attendees will have

  • An understanding of all types of media related promotion
  • Tools to work on their own promotional campaign
  • Have helpful hints and website they can use to promote their business.