Certificate in Marketing Management – Level 7

Date Location Price / Members Price Places Trainer Book Online or Enquire
14th May 2019 @ 9.00-5.00 Wexford Campus (IT Carlow) € 292.50 / € 292.50 13 available Carlow IT

Entry Reqirements 

All applicants will be  considered on a case by case basis.

Dates 

14th, 21st & 28th May

Location 

Wexford

Duration 

3 days

 

What is this course about?

Following an overview of the principles of marketing, the module covers the stages involved in strategic marketing analysis with the aim of equipping the student with the skills for strategic marketing decisions. The module will provide the learner with a framework to analyse and examine the many challenges faced in a dynamic marketing environment. Learners will progress their understanding of marketing theory and concepts to a Strategic level. Applied tasks will develop critical thinking, analytical and decision-making skills whilst using an interdisciplinary approach to problem solving.

 

What will I study?

• Understanding Marketing Management
• Developing Marketing Strategies and Plans
• Digital Marketing
• Branding and Brand Management
• Promotion and Communications Mix
• Business to Business Marketing

 

On Completion of the Programme, Learners Should be Able to:

• Create a marketing plan for an organisation with an emphasis on developing the necessary framework
and skills required for successful implementation and measurement.
• Apply the main concepts of marketing management; including the development of a marketing mix
and a communications strategy• Examine the value of adopting a digital marketing strategy
• Analyse strategic marketing decisions and make recommendations based on measured analysis.
• Design a promotional strategy
• Examine the options for route to market